Jameson Francis / portfolio study

Three directions, built to compare.

Same content, three distinct design systems, each grounded in the sites you shared and built with real type and real motion. Open each live, then tell me which one becomes the house style.

01 Refined Editorial

Warm paper, a high-contrast Fraunces serif, generous whitespace, a scroll-drawn hairline, and underlined serif links. Look, Begg, Eva Gher, Paix restraint.

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02 Dark Cinematic

Near-black, a Bodoni Moda Didone at scale, film grain, a soft spotlight, centered composition. Monochrome on purpose, no gold. Moooi and Cremeri energy.

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03 Bold Experimental

A flooded vermilion field, heavy Bricolage Grotesque bleeding off the edges, a count-up preloader, a running marquee, and a broken-grid work section. Paix, Breakfast, Daniel Aristizabal.

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Note: these are live vertical slices to pick a direction, not the finished site. Whichever you choose, I build it out fully with self-hosted fonts and codify it into a reusable design skill.